I can’t remember the last time I actually turned on the TV to watch a show; I’m always either on Netflix or HBO watching their original programming. To me it’s all about the content. If a service provides great movies and stories, I don’t mind paying $15 a month for it. Even if Walmart does offer the cheaper service, it’ll be for nothing if they don’t have content that people want to watch. I thought this article was really interesting since I was kind of surprised when I found out Walmart owned Vudu and they do have those “free with ads” movies there. Competition is good for show quality and I like the idea of more companies joining the mix. I’m just curious what negative effects this will have. I don’t see the death of TV as a bad thing, necessarily, but more subscription options does mean more money the consumer might spend so they’re not missing out on Apple’s content or Hulu’s content.